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David Deacon
The rams can control Donald for 6.9 mil this year. Right not the Franchise number for DT is 15.2 Mil. I don't see any signings on the horizon that will change that so lets for arguments sake say it is 15.2 and 17 mil for 2 years of franchising him. I would argue that he makes out better signing a 17 mil per year contract right now for 6 years. That is 12 Mil more that he would earn in the next 3 years and he would have guarantees. Is he going to sign a contract after that the will pay him more than 12Mi over the last 3 years at 17Mil. Maybe but there is time value of money by getting more up front and the safety of the guarantee. 17 per year with $40 mil signing bonus would be hard to beat.
There's a long list of reasons why none of that applies.
Offering Donald 15 M after Suh and Von Miller signed for 19 M 3-4 years ago would be tantamount to slapping him in the face.
Even if the Rams deliberately wanted to lowball Donald, they wouldn't offer such an insultingly low number. Unless their intent precise was to insult him.
I doubt that NFL revenue will keep going up and up. Less kids playing football, more sports and entertainment options, declining television ratings and the injury factor that is making viewing less enjoyable for many are just a few of the indicators. Not even counting various protests that put off some.
US Pay TV households have declined and the streaming giants are not stepping in to fill the gap. The NFL has dropped 10% in popularity in the last five years. The demographics are aging. The availability of highlights has cut into some viewing. There are no good trends for the NFL except ticket sales didn't decline. The NFL is driven by season-ticket sales and tickets purchased prior to the start of the season so we'll see how they do in 2018.
I am not saying the NFL is dead or anything and they are still #1 in live sports. But they may have peaked.
