Quote
Ramsdude

Translated into truth:

"Later this spring, after MINUTES of planning, designing by our crack team of 3rd graders and receiving MINIMAL input from our fans,(which we will ignore because we know better than they do) we will roll out our new uniforms when we feel like it"

There, that sounds much more realistic!

brand, branding and marketing are among the "vital few" for large commercial enterprises. and the nfl is among the global elite few at all things marketing. this includes logos and uniforms.

the rams didn't do this in a vacuum and it wasn't done by a summer intern with some online marketing tool let alone 3rd graders. they spent a $#!t load of money developing it, testing it and launching it. but - 3rd graders do have something to do with this . . .

i dislike the new logo too ramsdude. i have the same pain as you. if they had to make a change i would've preferred they went backwards to the logo i knew as a kid. the old rams head. blue and white. but i'm getting old. set in my ways. and the nfl isn't marketing at me so much anymore. they already did that long ago. the weekend before the ice bowl to be exact.

the rams and the nfl can't afford to go backwards and they're marketing research tells them an aging guy like me will still be an nfl fan, if not a rams fan regardless of any logo or uniform change. i'm simply too addicted.

no, the ram's and the nfl's marketing efforts are aimed much closer to 3rd graders than they are to you or me ramsdude. and the reality is they should be.

they are the future after all.

so instead of how the new logo resonates with guys like you and me, the rams will be measuring how the new logo is doing with 3rd graders or there abouts ......