I think this guy - nicknamed Stretch - has the potential to have a huge difference for McVay and the Rams next year. Here's what I took from a recent Jourdan article:
John Streicher — game strategy and game management
What edges and leverage points will you present to McVay and will he use them?
At least McVay had the awareness to joke about adding the role, to help him “not use my timeouts in the second half until I need to.” The Rams have always gone over in-game situations and have an analytics department that provides coaches with data on rules, situations and scenarios (such as when the math would say to kick and when to go for it on fourth down, or when to go for a two-point conversion but also far beyond those popular examples). “Stretch” has a role that on paper looks like it will be more influential, inclusive to the fact that the Rams actually list him among their coaches.
Stretch has a reputation around the league for finding edges within the NFL’s rulebook as well as advising on sound game management strategy and in personnel evaluation. McVay is one of the most progressive schematic minds in the game, which juxtaposes with a very traditional “feel and flow of the game” situational approach. I’m very, very interested to see how this goes.
RFS69