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BearlyThere
McVay started throwing his players under the bus the last few years (not just Goff). He didn't the first 2 seasons. That is why he is starting to get like Gruden who does throw his players under the bus.
I have a theory on why McVay started what you're calling "throwing his players under the bus" after the first 2 seasons. He's evolving. He started as the youngest NFL coach in history and he's doing well but still finding his way.
A coach's job is to push whatever buttons they feel are necessary to get the most out of their players and team. With Goff in particular I think McVay tried a lot of different ways to get the most out of him and eventually decided on trying directly calling him out to see if that would work.
I asked if that's abnormal but don't really think it is. Arians called out Brady in a major way last year to the point there was some controversy surrounding it but they still won the Super Bowl. There are a lot of coaches, many of them very successful, who will publically call out players. Phil Jackson is maybe the best coach of all-time in the NBA and he did that a lot. Fans often interpret that as throwing them under the bus but it's just a tactic to hold a player accountable in an effort to get the most out of them. I don't see the tactic as inherently bad.