Agree 100%. And part of the "sense of urgency" may have to do with Kupp and Woods being in their prime.
For whatever reason(s), they were not used the way those two can and need to be used in 2020. To me that is the crux of the argument. Well not really argument- the questions. WHY was the offense so scaled back (meaning pretty much everything within 10 yards of the LOS)? Lack of trust? Not grasping new things, reads, etc. Goff needed to make? Shell-shocked in the pocket so the longer developing plays couldn't happen? What?... We can talk about how the Rams didn't have that field-stretching guy like Cooks or Watkins this year but to me that is a small slice of this much bigger pie.