Some might not want to see these points in print.

Some might think that they are heresy.

But neither perspective makes them any less legitimate to consider, IMO.

Some on this board could have written that piece, or at least the outline of the key talking points.

I think that the Rams have been delving into analytics in a big way. If so, perhaps the analytics are telling the Rams that an AD has only so much dollar value? And maybe that total is topped out at $20-22 million?

I dunno. Food for thought though?