People watch it but people also watch and freak out over videos of kids flipping water bottles . Even the NBA's BIGGEST Homer, Stephen A Smith has recently called out the NBA. Charles Barkley has slammed it too. The NBA has become a League of Traveling Floppers. I say this as a guy who used to pace holes in my socks when the Lakers played. ESPECIALLY during the Finals vs Boston and Philly. I still get mad thinking about McHale clotheslining Rambis. Somewhere in the 90s, it became all about PERSONAL highlights and stats and being THE STAR of a team. About 3-4 years ago, I glanced at a Laker / Celtic game and ALL the chatter was "What LeBron had for lunch that day". The game was an absolute snooze fest. Even the crowd in Boston seemed bored.
The NBA also needs to remove half the Playoff Field because there is almost zero intrigue in the regular season. Even when the Playoffs start, it's just a formality to get to The Finals.
I gripe about it but I REALLY miss the days when there were teeth gritting rivals. I don't care for the 3 point / dunk contest it is now.