Ridiculous and no amount of coachspeak can change it.

Analytics are a tool..... like a hammer. A hammer is necessary to build a house. But you don't leave the design of the house to the hammer. That's not what it's for.

Analytics is information, and even then it's only 1 piece of information. It tells you what happened in the past, and yet the context is necessarily limited. How you apply that information is what matters. If all you have to do is look at a set a figures and make on field football decisions, then what in the heck do we need HC's for? Just have a data entry guy input the information on every down and distance and let a computer spit out the next play. Or the next decision. If analytics was the be all end all, then the outcome of every game could be predicted accurately in advance.

I've seen WAY too much of this. I've watched guys use "the chart" to decide when to go for 2. Only to fail and then down the line wish to gosh they'd just done the simple thing and kick the PAT. Why? Because it is not predictable how the game will unfold from there.

Maybe in baseball over their 1,000 game season if you made your moves strictly based on some of the analytics it would pan out because it's a large sample size. A football season is much too short. Each game is an entity unto itself, with a vast array of variables some of which cannot be expressed with statistical data.