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Deadpool
He also doesn't seem to think Cooks will cost more then Watkins. Which is strange if Cooks is better?...
Market.
There's a more or less stable range guys at different positions get when it's 2nd contract time.
The market goes up annually but rarely if ever do you see a player get more than the general range for his position that year. Not unless they are a tops in the NFL level universally acknowledged elite player.
And "better" is relative. Both Watkins and Cooks are very good 2nd tier (just under elite) WRs. It;'s not like the difference between Cooks and someone like say (from a different year) Brandon Gibson.
So within a range guys get more or less the same each year.