People have short memories sometimes. Kendricks had, for him, a down year.
In previous years---several in a row in fact---he led Rams WRs and TEs with 20 or more targets in catch percentage.
But all that gets remembered is the down year (and he's not the only Ram with a down year). Suddenly that recent down year becomes "what and who he is."
Meanwhile the times he led the Rams in catch percentage (given the parameters above) people didn't notice.
It;s selective memory.
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