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Great Bordeni
1. Why in the world did the Rams make the horns stop two inches from the front of the helmet?
That was Riddell --- they kept making the decals shorter


2. Why did they make them thinner?
again, Riddell. You could ask why Rams didn't ask Riddell to make them longer and wider ... but it wasn't Rams doing it

3. Why did they go for the current 3D effect that doesn't work?
Good question.

We had the best helmets in football and they STILL haven't swallowed their pride and gone back to them.