He is doing his job I guess. lol What is his title? Professional liar?

Here he talks like he knows what the fans will and won't "compromise" on. Yes, the colors were one of them but the helmet horn was THE one thing NOBODY wanted changed...

“We always looked at blue and yellow and white; we looked at a wide range of things around that as accent colors,” Kevin Demoff, the Rams chief operating officer, said, via Lindsey Thiry of ESPN. “But at the end of the day, that was one place we knew our fans weren’t going to compromise.”

About that leaked hat...

Full article Here

Two weeks ago, someone leaked what the Rams now confirm was a specialty hat made by New Era specifically for the NFL draft. Let’s just say it did not receive rave reviews on social media.

The Rams were “caught off guard” by the leak, according to Thiry, and insist it was a design they turned down multiple times.

“It’s not a hat I would buy or we would ever want in the marketplace, but we didn’t get much of a say in that,” Demoff said. “[That hat] was a terrible first introduction to where we are headed, but there’s nothing we can do about how that came to be.”

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#HelmetHornsMatter

“Well, the color is good, I like the metallic blue,” Youngblood recently said while laughing, via NFL Journal. “The horn is terrible. It looks like a ‘C.’ When I first saw it on the logo I honestly thought it was a Charger logo.

“Now when I see it on the helmet, it just isn’t a ram horn. There is no distinct curl like a mature ram horn. I don’t know how the Rams could get that wrong. That is your symbol and it has been for what? Seventy years or more? Longer than I have been alive? It’s just not us, it’s not the Rams.”---Mr. Ram Jack Youngblood