They have already gone all in for this year. The didn't like the way the second card flopped on the table. Why not give away the watch along with everything else.
If the Rams do not win it this year or maybe next season then we as fans are absolutely screwed. There is no future. The front office (including McVay) will likely leave or be fired and will leave the next group an absolute dumpster fire of a situation to fix.
This is a fantasy football team with a fantasy owner who has little intentions staying in the league the following year.