....that being said, most all things need maintenance.
So I agree with this: "IMO, the "plan" (if you want to call it that) was to "re-invent the wheel" when it wasn't broke. It just needed some "patching".
To me "patching" and "maintenance" are virtually the same thing. The Rams need to move along with the times JUST so we don't continue to play in leather helmets etc....
Of course, this comes from someone who believes the Rams already had one of the most Iconic & recognizable uniforms in all of sports. It didn't need wholesale change (which IMO has occurred)....., just a little updating.
Anyways... I think the bottom line was money (as usual).... and it's Kronke's money so....
But I'll say one more thing... I haven't met up with a football fan yet (Ram fan or otherwise), who likes this new look.
Oh well.....