Bellichick is the leader in this

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ArizonaRamFan
This is a strategy that probably isn't "new" to the NFL but I've rarely seen it. Doesn't this just reek of McVay outside-the-box thinking to you? It does to me.

As you point out, Rams have chosen to kick out of EZ all year

Before Sunday GA was at about 80% and it dropped a bit during the ga,e


But all year NE has done the kick directionally and try to pin them inside the 20. Dallas, NE use that strategy a lot. Why did the Rams change? I don't know but it was a definite strategy. Maybe they though lengthening the field was the right play vs Sea or maybe they will do it the rest of the season

If done right, you do make them go longer, but if you fair, you risk giving up a long return at the wrong time. IMO stay with what has worked...but then again, Bones and McVay know what they are doing