Good question ramBRO, but I have a variation on your theme:
If ESPN/NBC wanted to spotlight the Rams' kicking issue and, in particular, Brett Maher...do you think that that type of spotlight would increase or decrease viewership?
My answer: it would decrease viewership. And that, IMO, is why the media doesn't do anything with this story.
The whole point of the media is to sell advertising, not to engage or inform the public. From that perspective the media doing the right thing by ignoring the Rams' kicking situation.
AlbaNY_Ram