MLB Finishes 2024 Season With Highest Attendance in Seven Years
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[www.mlb.com]
ATTENDANCE
The 2024 MLB season recorded the largest attendance in seven years (2017) with a total of 71,348,366, a +1% increase over last year’s total. The growth marks the first time MLB attendance has registered back-to-back attendance gains in 12 years (since 2011-12). Since the institution of the new rules, attendance has grown by nearly 6.8 million marking a +11% increase since 2022.
TELEVISION VIEWERSHIP
Major League Baseball’s national television partners enjoyed a successful season with increases in television viewership and younger fans. MLB’s national television partners registered double digit growth in the Adult 18-34 category including ESPN’s Sunday Night Baseball (+12%), FS1 (+24%) and MLB Network (+36%). In addition, FOX registered a +9% increase in the 18-34 demo.
Viewership for MLB Network Showcase games increased +11% versus last year with an average of 231,000. MLB Network’s games are not shown in the home market of the participating Clubs. MLB Network’s coverage of Jackson Holliday’s Major League debut on April 10th averaged 626,000 viewers making it the second most-watched regular season game ever on the Network. MLB Network’s studio shows also registered significant gains this year including MLB Central: +9%, High Heat: +14%, MLB Now: +9%, Intentional Talk: +23%, MLB Tonight: Batting Practice: +13% & Big Inning: +7%.
STREAMING AUDIENCE
MLB.TV set a new high of 14.5 billion minutes watched, a jump of +14% over last year’s previous high mark of 12.7 billion minutes watched. The 28 most-watched days in MLB.TV history have occurred in the last two seasons since the implementation of the new rules with 19 of those days taking place in 2024. In addition, seven of the 10 most-watched days ever on MLB.TV have occurred during the 2024 season.
ATTENDANCE
The 2024 MLB season recorded the largest attendance in seven years (2017) with a total of 71,348,366, a +1% increase over last year’s total. The growth marks the first time MLB attendance has registered back-to-back attendance gains in 12 years (since 2011-12). Since the institution of the new rules, attendance has grown by nearly 6.8 million marking a +11% increase since 2022.
TELEVISION VIEWERSHIP
Major League Baseball’s national television partners enjoyed a successful season with increases in television viewership and younger fans. MLB’s national television partners registered double digit growth in the Adult 18-34 category including ESPN’s Sunday Night Baseball (+12%), FS1 (+24%) and MLB Network (+36%). In addition, FOX registered a +9% increase in the 18-34 demo.
Viewership for MLB Network Showcase games increased +11% versus last year with an average of 231,000. MLB Network’s games are not shown in the home market of the participating Clubs. MLB Network’s coverage of Jackson Holliday’s Major League debut on April 10th averaged 626,000 viewers making it the second most-watched regular season game ever on the Network. MLB Network’s studio shows also registered significant gains this year including MLB Central: +9%, High Heat: +14%, MLB Now: +9%, Intentional Talk: +23%, MLB Tonight: Batting Practice: +13% & Big Inning: +7%.
STREAMING AUDIENCE
MLB.TV set a new high of 14.5 billion minutes watched, a jump of +14% over last year’s previous high mark of 12.7 billion minutes watched. The 28 most-watched days in MLB.TV history have occurred in the last two seasons since the implementation of the new rules with 19 of those days taking place in 2024. In addition, seven of the 10 most-watched days ever on MLB.TV have occurred during the 2024 season.
