NFL - stands for Not for Long
If you want to win now, ride the horse. We have no idea how long this window will be.
While the Rams are not necessary the best team in the NFL, we have seen in recent years that if you are in the mix, you can win the superbowl. While the Rams home field advantage isn't necessary as good as most teams in the league, it is still better than some other team having home field advantage.
The template for the Rams success was set last year in that Tampa Bay game - the same this year.
Feed Kupp early to take control of the game and keep the defense on their heals.