One reason there were so many Niner fans at the recent game is because during the years that the Niners were really a great football team the Rams were really a horrific team or they weren't even here! And So Cal-like any other areas loves good football teams. Lots of people living in So Cal became Niner, Packer, Steeler, fans. Just natural. Give the Rams some really good teams over a lengthy time of excellence and the same may well happen. Put simply, let it play out.