The Rams attendance at local games is not a good measure. As discussed before, a huge number of opposing team fans will always show up because they live here. Its the same for television viewership. It isn't just the Ram fans who watch the games but also fans of whoever they are playing. We live in an anomaly here in So Cal. 1)The good is the weather and economy. 2)The bad (for Ram fans) is your neighbor is likely to be a 49er fan. I say we live with it and not take this stuff personally as it has nothing to do with what kind of "fan" we are. Ram fans are just as die hard as fans for any other NFL team. Its just that we are not alone!