It's pretty clear that "We not me" was never about the business side of things.

If it was where does that end? Should the players take a 10% discount, a 20% discount, or a 50% discount on their market value in order to make the team stronger?

Did McVay do that? Snead? Demoff? What about the owner? Did any of them sacrifice millions in order to make the football team stronger? Nope!