There is absolutely no evidence at all that the TV revenues are down. Television is what enriches the owners not attendance at games. Goodell was the one who negotiated those TV contracts that have made the owners even richer than before. They won't forget that. Put simply, viewership can continue to go down but the contracts are the contracts and are in place for some time. There are many reasons why the sport's popularity has not continued to increase and the anthem issue is not the bellwether. Here are just a few: Overpricing; billionaires thinking tax payers should build stadiums; quality of play; the NFL's treatment of retired players; fans being fleeced for pre-season games; proliferation of commercials; impaired lives due to multiple concussions and the realization that the sport can never be safe; youth is into other sports; etc, etc.