Why on earth would Kroenke be ok with losing?
Winning generates more revenue and it feels way betttet than losing.
He didn't get to be where he is by being apathetic to winning and without being ultra competitive.
I just think he has different ideas on what is likely to help us when than most of us do.
If he liked losing he could have bought my team, Derby, rather than Arsenal!
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He knows us fans will continue to give him money for a bad product.
So until the fans smarten up and stop buying a bad product, ESK will rip them off.
There is nothing either good or bad, but thinking makes it so.