I think he knows that but he simply may not have the players on the LOS who can dominate. . Indeed, there are people right here on this board who know that. It all starts with both sides of the LOS. The Rams need to center their focus on that part of the game IMO. End of story ! But that may or may not be the ownership's focus. After all this is Hollywood country and a lot of it is flash -meaning the skill set. As long as people keep paying money to see the flash it doesn't matter how far the team goes. Its $$$