I got it as a Xmas gift a couple of years back.
Although I suspect that it has a lot of capabilities (i.e. tracking vital signs, music, samsung/apple pay, etc.), I only use it as a watch. But I like it because I can customize its screen to show larger/brighter font sizes than what appears on a typical digital/analog watch. This is a plus as I'm old and need to wear glasses anyways.
All notifications are disabled except for when I hit 10K steps on any particular day.
Though I'd def rock a Rolex if you bought it for me, I don't see myself going back to regular watches any time soon.