Aristotle says that if you want to change a vice to a virtue/manliness/excellence in your profession, it’s like forcing a stick that you want straightened out to be bent in opposite direction towards where it’s already bent.
And so McVay’s football vice is his ignorance of the run game—not just the schematics—but what a power running game does to weaken and decimate the will of your opponent to win.
And so what he ought to be doing is become Ground Chuck 2.0. He should run and coach up his line and backs to get 4 yards on every carry. 3 carries at 4 yards per gets the chains moving. And if a defense cannot stop that then they begin to question their manhood.
Once McVay sees what this essential part of football can do for him and his team, then he won’t be lost for answer when plays teams like Tennessee and Buffalo that have manhandled his team.
Great coaches evolve. McVay’s only direction to evolve towards is the run game. He needs to face the hard truth.
Look, even Ground Chuck evolved. When he was hired by the Rams in the 90s for his second stint, he said his new nickname should be Air Knox.
We Not Me