We all remember his perfect speech to his Rams Team in the Locker Room after the SB was the Classic Genuine DV. Here is some of what he said off the top of my head after Winning the SB in 99. He said be unselfish show you care & dont be afraid to tell someone you care about them too etc.
It teaches players about life beyond football as life is a Team game. Lombardi was the same way. My 4 grown sons all go by the DV saying. They all take time out of their lives to check Rams news here on this & other Rams Forums etc. All 4 Sons have the Rams in their blood. GO RAMS !