It sounds like this will be something related to developing business opportunities outside of his athletic career which is perfectly fine obviously. Businessmen don't all have to look like Elon Musk, Steve Jobs or Donald Trump.
And though there is a difference in the way that Cooper Kupp and Matthew Stafford are negotiating their contracts with the way that Aaron Donald is, I have no problem with Aaron trying to get the most money that he can.
The game of pro football values offensive positions too much, especially quarterbacks.
No one has a problem with Aaron Rodgers, Josh Allen, or Patrick Mahomes getting paid top dollar, and AD is better at his position than all of those guys are at theirs.
We saw Rodgers just lay down against the 49ers in last season's divisional playoffs (it honestly looked to me like he didn't even want to be on the field), and Mahomes looked like he was trying to throw the game away against the Bengals in the AFCCG, finally managing to do so in overtime.