If I'm another team owner, President, or GM, I'm thinking to myself: "How the heck am I supposed to compete with THIS?"
Just the thought of doing it, let alone utilizing the Hollywood assets to make it incredible, is leading edge.
And that's what the Rams have become symbolic of: leading edge.

I suspect owners are gnashing their teeth, and players are going "That is sooooo cool!".
If it can work out who doesn't want to play for the Rams in their current glamorous mode? Football is just part of these young players' lives. Stuff like this video will be around and talked about for a long time.