Kupp has led the league in getting open and yards after catch over the past 2+ years. The team is trying to win games. Hence, he gets a heavy volume of the looks.

He reminds me of Fitzgerald and Rice with his skill set. He is a super route runner that can change direction so fluidly, he can catch in tight windows and take hits, he can run after the catch, and despite average 40 times, he plays faster on the field than expected.