Re: call it what you want.....

Quote
Ramsrule
but when your son is walking through *that* building, and makes that type of observation about of all things, the new identity, it validates what the Rams organization did with the rebranding was successful.

But it wasn't the re-branding that was impressing him it was the stadium and the environment. Which are obviously impressive. The re-brand? Not so much. The Rams' brand is still essentially the same. Unless we're defining re-branding differently.