i dont know what to say...most everyone you mentioned all share the same age demographic (40+) and they all loved the jersey growing up and share a sense of sentimentality toward it (as do I). However, Ive said this consistently. The new jerseys were not designed for those people. The new jerseys are designed to capture and hold (jus like it did all of us in the 70s/80s) the next generation of fans (specifically in a city that has been w/o a team. The ALT jerseys are imo specifically intended to appease to the 40+ crowd. But hey maybe im wrong. Im simply viewing the rams as a business and making an educated guess as to how one can maximize profits.