We'll circle back a year from now and see where the blame goes if the Rams don't make it to the super bowl next year.
This is a business with only 1 true winner at the end.
You give the impression to fans that you've put your best foot forward and ready yourself with 30 excuses as to why you aren't the last team standing.

Coaches extend their tenure on "what could have beens"

Example: Rams offense doing fine with Stafford, then Stafford gets injured, season is lost. Could have won if Stafford was healthy. So let's ignore all other shortcomings and give the benefit of the doubt to the coaching staff that they would have gotten it done.
It's great marketing, gives fans hope for next season with the coaching staff.

You see this in so many teams and coaches and people know it. You ask the question, why is that coach still around? Just that they can't see it in their own team.

Outside of crazy injuries, If the offense improves and Rams don't make it to the Super Bowl, Defense will be thrown under the bus.