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When the film ends, McVay puts on an old TV copy of the 1981 NFC championship, when Joe Montana and the 49ers defeated the Cowboys on a come-from-behind drive, culminating with The Catch. “Look at them march down the field,” he announces. “People think it’s Joe Montana winning this game. No sir. It’s this [smashmouth run play] ‘18-19 Bob!’ Look at all these extra bodies in the backfield. Here’s ‘18-19 Bob’ again!”When I read that article I said to myself "this dude is no Mike Martz." His offense, just like the WCO of yore, runs off the run game. When he gets a RB rolling like he had with Gurley initially, things will take off again.
