"It’s certainly an interesting decision considering how iconic the blue and yellow combination is.
Kevin Demoff even said after the uniforms were revealed that it became obvious fans had a strong preference toward keeping royal and yellow.“The one thing we heard consistently from our fans over and over in the process was they had a real preference for blue and yellow and the horns,” Demoff told the Los Angeles Times in March. “
The people said the Los Angeles Rams were about blue and yellow and the horns. We really took that to heart and that was the design premise that we started with. There is also a different subset of fans that liked blue and white, so we have also included white as our third color because it does play a part in our history.”
Demoff: "Fans LOVE the B+Y...let's go with BONE for the opener!"
Demoff: "We really took that to heart and that was the design premise that we started with"...we just ended up at a different place than the fans wanted/expected because the fans don't really know what is cool and innovative.
Demoff: "Tell 'em what they want to hear...then do the opposite. Works every time!" Sigh
#HelmetHornsMatter
“Well, the color is good, I like the metallic blue,” Youngblood recently said while laughing, via NFL Journal. “The horn is terrible. It looks like a ‘C.’ When I first saw it on the logo I honestly thought it was a Charger logo.
“Now when I see it on the helmet, it just isn’t a ram horn. There is no distinct curl like a mature ram horn. I don’t know how the Rams could get that wrong. That is your symbol and it has been for what? Seventy years or more? Longer than I have been alive? It’s just not us, it’s not the Rams.”---Mr. Ram Jack Youngblood