Whether it's in sports, a B2B or B2C company, a "brand" simply is not just ads, logos, taglines and colors. It's just not. It's one
small piece of the bigger pie. It's much greater. It's the accumulation of everything the organization does, stands for, makes people feel, etc. Every time a fan sees or read anything online or in print, searches online, attends a game, etc. they form an opinion about the Rams brand.
In the '70s-'80s when they had those old blue and yellows the Rams brand was running the ball, great defense and winning. In 2000 the Rams "brand" was
not the new uniforms. It was the GSOT. It was scoring 40 PPG. The Dome. Etc.
The Patriots' "brand" has not been that cartoon flying Elvis guy on the helmets. It's been winning. The Steelers' brand is not their helmets. It's toughness, defense, blue collar, 'Steel City', etc.
Look, I love the old '70s and '80s uniforms as much as anyone. They're what I grew up with too. And I will bet that they still show up, by the way, as throwbacks along with whatever else they have planned to add to the uniform palette in 2021 and 2022 (per RamsNewLook.com). I'm a big Dodgers fan too and love that their uniforms now are the same as what was worn 60 years ago. That can happen sometimes. But when it (far more often than not) doesn't happen it does not mean the team has rejected or tossed away it's 'brand.'
But as much as it pains us of certain demographics around here, attracting and pleasing Rams fans that are 15, 20, 25, etc. is as important as pleasing the 50+ year olds. Honestly, I think griping about the end of the curl on the helmets not flipping up quite enough to be whining for whining's sake.
Edited 1 time(s). Last edit at 05/14/2020 03:40AM by LMU93.
