Re: it depends on how you interpret that picture
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The way I interpret is he saying that the brand is the horns and that iconic helmet... some variation of that helmet in the picture qualifies
Just like with the Cowboys star
Nobody identified the Rams by that bubble head and they shouldn't or won't really by the new LA with the horn. You would have no idea that stood for the LA Rams without all of this uproar so that tells you how ineffective it is.
The brand is the Rams uniforms and those helmets... its always has been... until it ain't. Fingers crossed.
