It is just not good use of money to sign any RB to a massive contract. RBs are the most likely to have injuries, or slide downward suddenly, and colleges produce an incredible amount and variety of really good RBs that can be had at nearly every round. Get 3 or 4 years out of them and move on. And for Pete's sake don't use a 1st round pick on an RB.
Just a dumb, dumb move on the Rams part when they did this in the first place. Now they're really paying for it.
But.....all that said..... my guess is that nothing happens. They will live with the deal because there's pretty much no road out. To my thinking, they should play Gurley until he can't play. Screw "saving him" or "extending his career". That should not be the Rams incentive. Getting all they can out of him every game at the highest level possible ought to be their goal. And clearly the way they did it last year was a bad idea.
But to pretend that a good RB can run behind a poor run blocking Oline is not a pragmatic position to take. I can't count the amount of times that Gurley had contact 2 yards deep in the backfield. Only the scat back types can generally do something with that, and only sometimes.
Treating Gurley with kid gloves only puts the idea deeper into his head that he'll play like he's wearing kid gloves.
But, I do agree, that it is awfully silent around Ramsville as these reports of moving him arise. It may have as much to do with Gurley and McVay not being on the same page. Or it may just be the media doing what the media does when not much is going on.