Here's what I'd do...

I'd blow up articles, loop videos, etc - in the main hallway at the entrance of the Rams facility as the players come thru very practice -
calling the Rams "soft" and a finesse team and that Dallas is a waay tougher more physical team. Yeah, it's silly and you'd think guys don't need that to compete hard...but little sentimental appeals CAN work sometimes and don't hurt I don't think....especially on defense. Offense can be more methodical, in a way, but a defense can play with emotional abandon & madness!!! imo

It's silly but that stuff works psychologically - like marketing, but in reverse - and would get players pissed off after 7days of seeing/reading/hearing that crap and the Rams would come out super fast and hard against the Cowboys - bloody their nose a bit in the 1st half with a physicality that I know is in there but sometimes the "killer instinct" doesn't seem to be coached into this defense.....it seems more cerebral(this IS the area that a DC like Gregg Williams has an advantage - the psychological levers&pulleys to hit the emotional buttons of players at times).

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"L'audace, l'audace. Toujours l'audace!"