They adjusted their outside zone to the inside and had some success here and there but the stuff rate was too high and that was compounding the other issues.
Saying a team needs to give a guy 25 touches or whatever is fine and all, but in certain game situations that might not be true. When you get whipped up front for example.
Truth is the Rams just got beat by a team that is talented and well prepared. Coaching undoubtedly shares in the blame, but I find it very funny how fans completely overlook the fact that players matter, and that other teams can win snaps without it always being 100% about coaching. Run doesn't work it's "OMG WHAT IS MCVAY THINKING RUNNING IT IN THAT SITUATION." Pass doesn't work it's "OMG WHY ISN'T MCVAY RUNNING THE BALL." And so on. Just funny, read any team's fan boards and it's the same, there is only one team playing and if things aren't working it's either the fault of the coaches or the refs.