The Cowboys are on as much as they are because they draw the most viewers. [
www.star-telegram.com]
Here's an article that ranks teams by their 'media exposure' and considers national TV rank, local TV rank, national appearance rank, social media rank, and website rank. [
www.nielsen.com]
1. Dallas
2. Green Bay
3. New England
4. Denver
5. Philadelphia
6. Pittsburgh
7. Seattle
8. Carolina
9. NY Giants
10. Detroit
It's easy for me to imagine the networks have an idea who will attract the most viewers. It doesn't have anything to do with what teams are good or what games shape up to be classics. It has to do with what teams people like to watch.
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