I picked up on that long ago...that Demoff was responsible for this recent change... it began when they removed the gold pants altogether... then in St Louis the endzone became blue with ST LOUIS in white

then in 2016 for that late year Thursday night game against Seattle they experimented with the white horns... and then changed them permanently the following season

where I disagree with you is that the Rams are doing this on purpose... IMO Demoff just messed up and was impatient.

they need to change the horns back to gold, and put the pants with the gold stripe or just use the gold pants... and then wait for the new launch

that won't happen but its needs to... if the keep the white on white as home I have no problem with those. The issue is the navy blue jersey with gold letters. They must have gold in the pants and horns to make that work - Just change it back