NFL to Rams: Why don't you change to your throwbacks as your main uniform now that you're back in LA and then you can rebrand when you move into the stadium in 2020.
Rams to NFL: We don't want to use the throwbacks all the time before the rebrand, the fans will probably like them too much and it will cause problems when we rebrand in 2020. We want our rebrand to be totally embraced by the fans as a welcome change from the existing uniforms.
NFL to Rams: OK. Have it your way, wear those ridiculous monstrosities, but don't come back asking for special treatment on a game to game basis. We aren't setting the precedent of allowing teams to change colors whenever they feel like it.
IMO, the Jag game thing was a big CYA by the Rams.
~ max ~
“The consciousness of good intentions disdains ambiguity.” - Alexander Hamilton
