That's not a reason NOT to do it. To me, that's just a sign of too few teams playing smart chess. And we see the results of this in (perennial) losing/mediocre teams. Too many of them. Too many of them being that way for much too long.
There are a host of things that teams don't do, but should. And that goes with human life in general, companies, industries, institutions, etc. etc. In fact, I think one of the all too consistent things about human beings over time, through the millennia, is how many things we don't do but
should . . . and how many things we do but
shouldn't.
In short, the relative popularity (or its opposite) of X, Y or Z action is really beside the point.