As much as the Rams are genuinely trying to win now they are also trying to (re)establish their brand in southern California and also trying to sell PSL/seats to the new stadium. So any chance they can be in the news as a player, team on the rise, etc. it's good for them. To me that's what this OBJ stuff is about.
And to be honest, I'm surprised McVay has commented as much as he has and would not be surprised if he gets a call from Madison Avenue telling him to quiet down.
Edited 1 time(s). Last edit at 03/27/2018 10:35AM by LMU93.