Here is the link, and a quote from Fearless Leader. This is ALL business for him, and this was from a sports business conference.

Kroenke Quote

He said: “For me, being an individual owner, I have to have some sort of
reality involved.

“If you want to win championships then you would never get involved.

“I think the best owners in sports are the guys that sort of watch both
sides a bit.

“If you don’t have a good business then you can’t really afford to go out
and get the best players unless you just want to rely on other sources of
income.”