July 21, 2016 02:09PM
Include ping pong and badminton. Obviously soccer and basketball as well.

SK is going to be dead for 30 years before the NFL gets anything resembling a foothold in China. This is about making money NOW, not developing a brand that he will never live to see developed.

The NBA has been marketing into China since the 80's and it didn't take off until YMing played in the NBA. If they want to market and grow in China playing ONE GAME A YEAR in a nation that large with that many people it will take........oh, I dunno..........decades.

MLB didn't get eyeballs and interest in Japan and Asia until some of their players came here to play.

Kroenke is doing this for the money. Just like when he signed to play 3 straight years in London.

If the NFL wants to penetrate foreign markets they need star power ASAP. See NFLE. It didn't work (in large part) because it was almost all Americans and nobody native to any of the nations those teams were located in made it to the NFL.

Also, assuming that because there are nearly 1.4 billion people in that nation that they will quickly embrace a sport totally different than anything they have been used too in a big fat hurry is a huge marketing blunder. Our American economy would be (and is) a target of any international marketers dream.

Does that mean we will embrace Sumo wrestling, badminton, cricket or anything else? What about Formula 1? One of the most popular sports in the world that's been around forever........yet we here in the USA don't care that much.
SubjectAuthorViewsPosted

  Stan Kroenke Reinforces Focus On Marketing, Exporting Rams Brand

RamBill1228July 20, 2016 10:09AM

  I haven't bought into this theory yet...

JamesJM677July 20, 2016 10:44AM

  Global efforts have to start with foreign players

LesBaker644July 20, 2016 02:28PM

  Re: I haven't bought into this theory yet...

Rampage2K-761July 20, 2016 11:16PM

  I starting to wonder the same thing

NewMexicoRam706July 21, 2016 12:31PM

  Hence the 'home' game in China

promomasterj771July 20, 2016 03:32PM

  Worldwide???

LesBaker617July 20, 2016 06:30PM

  Re: Worldwide???

roman18627July 21, 2016 02:41AM

  Re: Worldwide???

Rampage2K-752July 21, 2016 09:13AM

  Your ideas about China

promomasterj614July 21, 2016 10:40AM

  Re: Your ideas about China seem to come from watching Kung Fu Panda

Rampage2K-603July 21, 2016 10:57AM

  Yes, bad reply placement. 10 yards, loss of down

promomasterj642July 21, 2016 12:04PM

  Favorite sports in China

LesBaker651July 21, 2016 02:09PM

  The brits seem to be able to fill a football stadium

promomasterj605July 21, 2016 02:21PM

  Sorry you're off base

LesBaker602July 21, 2016 02:40PM

  Re: Sorry you're off base

MamaRAMa649July 21, 2016 03:22PM

  As long as they are making money

LesBaker760July 21, 2016 03:43PM

  I think we agree this is a cash grab.

promomasterj684July 22, 2016 08:17AM

  Branding

Old Goat697July 21, 2016 02:19PM

  The Rams are well aware

GreatRamNTheSky553July 22, 2016 09:21AM