How do you make a bad rebrand worse???

Make "bone" one of the primary colors!

Demoff has such bad taste it isn't funny. I would bet money that Demoff thought "Bone" would be universally loved by all Rams fans.

Well, just like with the neutering of the horn...he was wrong again!

Bone might be the dullest uncool color for a jersey that I have ever seen. There is ZERO "pop" to it. ZERO!

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#HelmetHornsMatter

“Well, the color is good, I like the metallic blue,” Youngblood recently said while laughing, via NFL Journal. “The horn is terrible. It looks like a ‘C.’ When I first saw it on the logo I honestly thought it was a Charger logo.

“Now when I see it on the helmet, it just isn’t a ram horn. There is no distinct curl like a mature ram horn. I don’t know how the Rams could get that wrong. That is your symbol and it has been for what? Seventy years or more? Longer than I have been alive? It’s just not us, it’s not the Rams.”---Mr. Ram Jack Youngblood