"Kupp could have very reasonably taken the position that he wants to be the highest paid WR in the NFL and set the market."

Ummmm...Kupp did just set the market, guaranteed money is the only money that matters.

"The extension itself is for about $80 million over three years, with $75 million guaranteed. The $75 million guarantee is the most given to a non-quarterback offensive player in NFL history,"

Sporting News - Cooper Kupp contract