Yeah I think right now all the sports models are looking at this and what it means. This generation is the result of having that internet wild west effect where nothing needs to be paid for. You can download whatever you want really if you look hard enough, it's out there.
But it's a real question to ask what happens when they're the fan base. Smaller stadiums? Maybe. More media presence? Undoubtedly. But how do you fix the piracy side. It's bigger than just the sports.
I agree with the thought that sports in general has a "dark age" ahead due to this. Once the older generations that spend so much on the game are gone or drooling on ourselves will the market be there? It has to be a real concern right now for any sport that is looking ahead, which I would think is all of them.
